Now there’s the issue of commercialization and commodification within the fashion industry. Many fashion companies now sell products that have a Native look to them. The Native look that these companies are selling is solely based on the geometric prints that the products have on them. The prints are the only part of the product that makes it look as if a Native person would wear or own it. The products themselves have no meaning to the Native culture, nor do they have any connection to the Native people. Products with even the smallest hint of something that looks like a tribal print are being labeled “Navajo” when the Navajo nation has nothing to do with the design or the production. This appropriation has now become part of the “hipster” trend.